elaine@elainefogel.com
602-380-7230
Toll Free 866-658-9933
Toll Free 866-658-9933
How businesses can align their products and services with charitable causes for win-win results
Companies have been involved in cause marketing since 1983 with the restoration of the Statue of Liberty, assisted by American Express. Today, we are familiar with programs such as Yoplait's Save Lids to Save Lives, for breast cancer (Susan G. Komen for the Cure), or Cold Stone Creamery's annual World's Largest Ice Cream Social to benefit the Make-A-Wish Foundation. But, cause marketing is not exclusive to large corporations!
All businesses, whether local or regional in scope, can benefit by incorporating a cause-marketing program. Studies show that companies can enhance their reputations, improve employee recruitment and retention, attract more customers, and increase revenue.
Learn about cause marketing, the variety of programs in which your business can engage, and how to select which cause may be the best fit for your company.
Here’s what you’ll learn in this workshop:
• The different types of cause marketing
• Benefits of cause marketing
• The business case for cause marketing
• How to choose your cause
• Ways to promote your cause program
• Developing metrics
Designed for: business owners and managers; marketing, communications, and/or sales professionals .
This half-day workshop can be condensed for conference breakout sessions or as a pre-conference session. It is also available for in-house staff training.
Call or e-mail for pricing.
Companies have been involved in cause marketing since 1983 with the restoration of the Statue of Liberty, assisted by American Express. Today, we are familiar with programs such as Yoplait's Save Lids to Save Lives, for breast cancer (Susan G. Komen for the Cure), or Cold Stone Creamery's annual World's Largest Ice Cream Social to benefit the Make-A-Wish Foundation. But, cause marketing is not exclusive to large corporations!
All businesses, whether local or regional in scope, can benefit by incorporating a cause-marketing program. Studies show that companies can enhance their reputations, improve employee recruitment and retention, attract more customers, and increase revenue.
Learn about cause marketing, the variety of programs in which your business can engage, and how to select which cause may be the best fit for your company.
Here’s what you’ll learn in this workshop:
• The different types of cause marketing
• Benefits of cause marketing
• The business case for cause marketing
• How to choose your cause
• Ways to promote your cause program
• Developing metrics
Designed for: business owners and managers; marketing, communications, and/or sales professionals .
This half-day workshop can be condensed for conference breakout sessions or as a pre-conference session. It is also available for in-house staff training.
Call or e-mail for pricing.
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Elaine - Mistress of Ceremonies, American Marketing Association, 2010 Nonprofit Marketer of the Year Awards Luncheon
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