Creating Effective Newsletters

elaine@elainefogel.com

602-380-7230
Toll Free 866-658-9933

How to develop compelling, professional print newsletters that your audience will want to read

If you think print newsletters are dead, think again! With other organization newsletters and e-mails filling up Inboxes, your print newsletter can still stand out when it arrives at your recipients' homes!

Now you can learn how to create compelling, professional newsletters that your audience will want to read. Your print newsletters can be professional, graphically engaging, and content rich with amazing stories that highlight your mission and include a call to action. Are you confused whether to produce a print newsletter or send an e-newsletter? This presentation will address this question.

What’s the point in spending time, effort and cost if you don’t get results? Learn the DOs and DON’Ts so you won’t be communicating your messages for nothing and wasting your hard-earned funds.

Here’s what you’ll learn in this interactive workshop:
• How to develop a newsletter strategy to get results
• How to choose an effective newsletter title
• How to develop compelling content so your audience reads it. Who should write it? What should it include?
• The importance of good design
• Whether to use internal or external resources - what’s cost-effective; what works?
• Advice on printing and distribution and electronic e-mail software
• How frequently newsletters should be produced
• How to measure results
• Whether to print it or to send it by e-mail

Designed for: nonprofit professionals assigned to, or interested in, producing organization newsletters.

This full-day hands-on workshop can be condensed for half-day presentations. We can customize it for breakout sessions, focusing on newsletter trends and statistics, what works, and what to consider.
Please inquire to discuss your needs.

Call or e-mail for pricing.

Speaker Bureaus that manage Elaine's engagements:

AEI Speakers Bureau

Inspiring Speakers