elaine@elainefogel.com
602-380-7230
Toll Free 866-658-9933
Toll Free 866-658-9933
How Nonprofits Can Build Customer Loyalty and Turn Stakeholders into Brand Ambassadors
Nonprofit revenues are down and marketing budgets are tighter than ever. You’re expected to do more with less while trying to recruit and retain your organization’s customers: members, donors, clients, funders, patrons, patients, and volunteers. No customers, no revenue. But, how can you achieve that with so much going on and less to spend?
It’s a perfect time to focus on marketing and branding strategies and tactics that can build customer loyalty for your mission. If your organization is experiencing attrition in donations, membership, or services, it can’t afford to hide until things turn around. By then, it can be even harder to recover. Connecting to, and engaging your nonprofit customers now, and into the future, are essential in building their loyalty. After all, don’t you want them cheerleading for your organization as its brand ambassadors?
Here’s what you’ll learn:
• What your organization can gain by adopting a customer focus and mindset
• How to connect to, and engage, your nonprofit customers without breaking the bank
• How to rally support and assistance to market your mission
• How to encourage your internal team to take a customer-focused approach to operations and marketing
• Some new ideas and tools to build customer loyalty
This one-hour keynote can be customized for longer breakout sessions. Excellent for
conferences or training.accompanied by The Nonprofit Guide to Customer Service.
Call or e-mail for pricing.
Nonprofit revenues are down and marketing budgets are tighter than ever. You’re expected to do more with less while trying to recruit and retain your organization’s customers: members, donors, clients, funders, patrons, patients, and volunteers. No customers, no revenue. But, how can you achieve that with so much going on and less to spend?
It’s a perfect time to focus on marketing and branding strategies and tactics that can build customer loyalty for your mission. If your organization is experiencing attrition in donations, membership, or services, it can’t afford to hide until things turn around. By then, it can be even harder to recover. Connecting to, and engaging your nonprofit customers now, and into the future, are essential in building their loyalty. After all, don’t you want them cheerleading for your organization as its brand ambassadors?
Here’s what you’ll learn:
• What your organization can gain by adopting a customer focus and mindset
• How to connect to, and engage, your nonprofit customers without breaking the bank
• How to rally support and assistance to market your mission
• How to encourage your internal team to take a customer-focused approach to operations and marketing
• Some new ideas and tools to build customer loyalty
This one-hour keynote can be customized for longer breakout sessions. Excellent for
conferences or training.accompanied by The Nonprofit Guide to Customer Service.
Call or e-mail for pricing.
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