Links & Recommendations

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We're happy to provide several resources on marketing for both nonprofit organizations and businesses.

Marketing Book Recommendations

Check out Elaine's recommendations on excellent marketing books for nonprofit organizations and businesses.

Recommended Blogs

Marketing/Business Blogs

Andy Sernovitz's "Damn, I Wish I'd Thought of That!"

Ben McConnell and Jackie Huba's
Church of the Customer

B.L. Ochman's whatsnextblog

Brian Clark's Copyblogger

Buzz Canuck

David Meerman Scott's Web Ink Now

David Reich's My 2 Cents

Drew McLellan's Marketing Minute

Jeanne Bliss' Customer Bliss

John Jantsch's Duct Tape Marketing

Mack Collier's The Viral Garden

MarketingProfs Daily Fix

Rohit Bhargava's Influential Marketing

Seth Godin's Blog

Toby Bloomberg's Diva Marketing Blog

Nonprofit Marketing Blogs

Allison Fine"s A. Fine Blog

Beth Kanter's Beth's Blog

Chris Forbes' Guerrilla Marketing for Nonprofits

The Communications Network Blog

Dan Pallotta on Harvard Busimess Review

David Neff's 501derful.org

Jocelyn Harmon's Marketing for Nonprofits

Katya Andresen's Non-Profit Blog: Getting to the Point

Nancy Schwartz's Getting Attention!

Nonprofit Marketing and Fundraising Zone

Steve Cebalt's Main Street Marketing

White Papers

Help! I Have Social Media Rejection Syndrome!
How some LinkedIn members are using this social media channel

On August 25, 2009, Elaine Fogel created a blog post on Marketing Profs Daily Fix entitled, “Help! I Have Social Media Rejection Syndrome!” It was intended as a tongue-in-cheek piece to stimulate discussion on an experience she had when one of her LinkedIn invitees clicked, “I don’t know this person,” ultimately rejecting her invitation and essentially putting her on notice with the LinkedIn program - i.e. requiring her to enter someone’s e-mail address during the invitation process.

Articles

Branding Your Nonprofit - An Investment in Your Tomorrows (Network for Good)

Cause-Related Marketing: Does Corporate America Genuinely Care? (MarketingProfs)

Check Your Mindset to Market Your Way Out Of the Recession (AFP eWire)

Engaging Millennials-How to Win Their Brand Loyalty
(MarketingProfs)

Five Steps to Changing Your Marketing Paradigm (OnPhilanthropy)

How to Hire a Consultant: A guide for nonprofits
(Stanford Social Innovation Review)

How to Influence Marketing Decisions When Your Boss or Client Is Dead Wrong (MarketingProfs)

Invest in the future by branding the organization
(Marketing News)

The Campaign Game Plan - How to effectively convey your campaign messages to your organization’s donors and supporters (Advancing Philanthropy)

The CEO as Chief Expectations Officer (MarketingProfs)

Check out Elaine's blog posts for more content.

Podcasts/Radio

Elaine Fogel, appeared on Phoenix radio station KFNN’s Small Business Power Hour in June of 2008. Hosts Eileen Proctor and Susan Ratliff asked her about corporate philanthropy and cause-related marketing, how they can benefit small businesses, and what advice Elaine can offer those businesses interested in practicing philanthropy.

Elaine appears in the second and third segments, beginning at 9:26.

NONPROFIT BRANDING PODCAST

A podcast developed by the American Marketing Association (AMA), is now available to nonprofit professionals and interested individuals absolutely free. The 18-minute interview hosted by Anna Carbonara of the AMA, features marketing and communications thought leader, professional speaker, blogger, and writer, Elaine Fogel.

Questions include:

1. What is branding as it relates to the nonprofit sector?
2. How does branding differ in the nonprofit sector as opposed to the business sector?
3. How can nonprofits benefit from branding?
4. Can nonprofits afford to invest in their brands?
5. How would an organization begin to tackle branding?

*This recording is copyrighted and cannot be altered. ©2010