elaine@elainefogel.com
602-380-7230
Toll Free 866-658-9933
Toll Free 866-658-9933
The fundamentals you need to know to generate more of what you want
Not sure what marketing is or how to do it? If you think it's all about putting up a company Facebook page or producing a sales letter, guess what? These are just two marketing communications tactics that should be part of an overall marketing strategy. Confused?
Today, many business owners and company employees become "marketers" promoting their company's products or services without always having a marketing background. Sometimes, employees must juggle more than one discipline in their job functions, such as marketing and sales or business development and communications. In these hybrid positions, people may have strengths and experience in one specialty area and not necessarily in another, yet the expectations to produce marketing results increase as competition mounts.
Here’s what you’ll learn in this interactive workshop:
• What marketing is and isn’t
• The differences between marketing, branding, communications, public/media relations, and community relations
• How marketing helps you generate more of what you want: customers, members, patrons, patients, revenue
• The importance of a marketing plan
• Understanding the difference between marketing strategy and marketing tactics
• The benefits of branding your business
• The marketing mix
• Shoestring marketing ideas that work
Designed for: business owners and company employees who want an introduction to, or refresher on,
marketing.
In the half-day workshop, you’ll learn marketing basics and receive valuable handouts. In the full-day
workshop, you’ll learn marketing basics, receive valuable handouts, and participate in group
discussions and break-out sessions, with an opportunity to interact, problem solve and share
best practices.
Please inquire and we’ll be happy to customize this workshop according to your needs.
Call or e-mail for pricing.
Not sure what marketing is or how to do it? If you think it's all about putting up a company Facebook page or producing a sales letter, guess what? These are just two marketing communications tactics that should be part of an overall marketing strategy. Confused?
Today, many business owners and company employees become "marketers" promoting their company's products or services without always having a marketing background. Sometimes, employees must juggle more than one discipline in their job functions, such as marketing and sales or business development and communications. In these hybrid positions, people may have strengths and experience in one specialty area and not necessarily in another, yet the expectations to produce marketing results increase as competition mounts.
Here’s what you’ll learn in this interactive workshop:
• What marketing is and isn’t
• The differences between marketing, branding, communications, public/media relations, and community relations
• How marketing helps you generate more of what you want: customers, members, patrons, patients, revenue
• The importance of a marketing plan
• Understanding the difference between marketing strategy and marketing tactics
• The benefits of branding your business
• The marketing mix
• Shoestring marketing ideas that work
Designed for: business owners and company employees who want an introduction to, or refresher on,
marketing.
In the half-day workshop, you’ll learn marketing basics and receive valuable handouts. In the full-day
workshop, you’ll learn marketing basics, receive valuable handouts, and participate in group
discussions and break-out sessions, with an opportunity to interact, problem solve and share
best practices.
Please inquire and we’ll be happy to customize this workshop according to your needs.
Call or e-mail for pricing.
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Speaker Bureaus that manage Elaine's engagements:
AEI Speakers Bureau
Inspiring Speakers
Check Elaine's profile on:
Or, contact her directly.
AEI Speakers Bureau
Inspiring Speakers
Check Elaine's profile on:
Or, contact her directly.
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Elaine - Mistress of Ceremonies, American Marketing Association, 2010 Nonprofit Marketer of the Year Awards Luncheon
To book "Marketing Explained" for your next conference, meeting, staff training, board development, convention, or event, contact Elaine Fogel directly:
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