elaine@elainefogel.com
602-380-7230
Toll Free 866-658-9933
Toll Free 866-658-9933
How to get your members more involved, practice word-of-mouth marketing, and become your brand ambassadors
Marketing your organization, association or congregation isn’t just the responsibility of marketing and communications staff or senior leadership. It involves everyone, especially your members. Yet many groups struggle to get their members more involved, to increase their commitment, take timely action, and create word-of-mouth marketing for the organization.
Turning your members into brand ambassadors can help your organization live its mission, attract more attention, and grow. It’s essential to customer loyalty, regardless of its size.
Here’s what you’ll learn:
• The importance of research to understand your members
• Why you need a plan
• How to take a holistic approach
• How to get buy-in
• How to create value with marketing communications
• The importance of stewardship for member retention
• Why you should embrace diversity
• How to engage members and turn them into your brand ambassadors
• What’s in it for your organization?
Call or e-mail for pricing.
Marketing your organization, association or congregation isn’t just the responsibility of marketing and communications staff or senior leadership. It involves everyone, especially your members. Yet many groups struggle to get their members more involved, to increase their commitment, take timely action, and create word-of-mouth marketing for the organization.
Turning your members into brand ambassadors can help your organization live its mission, attract more attention, and grow. It’s essential to customer loyalty, regardless of its size.
Here’s what you’ll learn:
• The importance of research to understand your members
• Why you need a plan
• How to take a holistic approach
• How to get buy-in
• How to create value with marketing communications
• The importance of stewardship for member retention
• Why you should embrace diversity
• How to engage members and turn them into your brand ambassadors
• What’s in it for your organization?
Call or e-mail for pricing.
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Elaine - Mistress of Ceremonies, American Marketing Association, 2010 Nonprofit Marketer of the Year Awards Luncheon
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