The fundamentals you need to know to generate more of what you want
Not sure what marketing is or how it differs in the nonprofit world? If you think it's all about putting up a Facebook page or producing a direct mail letter, guess what? These are just two marketing communications tactics, a subset of what should include an overall marketing strategy. Confused?
Many nonprofit sector staff are assigned the task of “promoting” their organizations’ products,
services or mission, or working with those who do. It’s not unusual for them to manage multiple
roles. Professionals in these hybrid positions may have strengths and experience in one specialty
area and not necessarily in another, yet the expectations to produce results are increasing as competition mounts.
Here’s some of what you’ll learn in this interactive workshop: (Depending on allocated time)
• What marketing is and isn’t
• The differences between marketing, branding, communications, media relations, socia media and community relations
• How marketing helps generate more of what you want: revenue, donors, volunteers, clients, patrons, members, etc.
• The importance of a nonprofit marketing plan
• Understanding the difference between marketing strategy and marketing tactics
• The benefits of branding your organization
• The nonprofit marketing mix
• Shoestring marketing ideas that work
Designed for: nonprofit professionals and lay leaders who want to understand marketing in more
depth.
In the half-day workshop, you’ll learn nonprofit marketing basics and receive valuable handouts.
In the full-day workshop, you’ll learn nonprofit marketing basics, receive valuable handouts,
and participate in group discussions with an opportunity to interact, problem solve, and
share best practices.
Please inquire and we’ll be happy to customize this workshop according to your needs.
Not sure what marketing is or how it differs in the nonprofit world? If you think it's all about putting up a Facebook page or producing a direct mail letter, guess what? These are just two marketing communications tactics, a subset of what should include an overall marketing strategy. Confused?
Many nonprofit sector staff are assigned the task of “promoting” their organizations’ products,
services or mission, or working with those who do. It’s not unusual for them to manage multiple
roles. Professionals in these hybrid positions may have strengths and experience in one specialty
area and not necessarily in another, yet the expectations to produce results are increasing as competition mounts.
Here’s some of what you’ll learn in this interactive workshop: (Depending on allocated time)
• What marketing is and isn’t
• The differences between marketing, branding, communications, media relations, socia media and community relations
• How marketing helps generate more of what you want: revenue, donors, volunteers, clients, patrons, members, etc.
• The importance of a nonprofit marketing plan
• Understanding the difference between marketing strategy and marketing tactics
• The benefits of branding your organization
• The nonprofit marketing mix
• Shoestring marketing ideas that work
Designed for: nonprofit professionals and lay leaders who want to understand marketing in more
depth.
In the half-day workshop, you’ll learn nonprofit marketing basics and receive valuable handouts.
In the full-day workshop, you’ll learn nonprofit marketing basics, receive valuable handouts,
and participate in group discussions with an opportunity to interact, problem solve, and
share best practices.
Please inquire and we’ll be happy to customize this workshop according to your needs.
© 2006-2012 Solutions Marketing & Consulting LLC
Speaker Bureaus that manage Elaine's engagements:
AEI Speakers Bureau
Inspiring Speakers
Check Elaine's profile on:
Or, contact her directly.
AEI Speakers Bureau
Inspiring Speakers
Check Elaine's profile on:
Or, contact her directly.
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Elaine - Mistress of Ceremonies, American Marketing Association, 2010 Nonprofit Marketer of the Year Awards Luncheon
To book "Nonprofit Marketing Explained" for your next conference, meeting, staff training, board development, convention, or event, contact Elaine Fogel directly:
602-380-7230
Toll Free 866-658-9933
Toll Free 866-658-9933
elaine@elainefogel.com
“Elaine's humor, knowledge, and ability to engage an audience makes her a great speaker. She is engaging with deep understanding of marketing and nonprofits--a great combination.”
Kay Keenan, Conversation on Networking
Kay Keenan, Conversation on Networking
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