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The Social Media Marketing Book [Paperback]
by Dan Zarrella
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.
by Dan Zarrella
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
by Kivi Leroux Miller
The Nonprofit Marketing Guide offers understaffed and underfunded nonprofits no-nonsense, down-to-earth advice that shows you how to shape an effective marketing program that starts from where you are now and grows with your organization. The book is filled with smart, savvy marketing and communications techniques (both offline and online) that combine big-picture management and decision-making strategies with easy-to-apply ideas for implementing successful marketing campaigns that support your organization and cause.
by Kivi Leroux Miller
The Nonprofit Marketing Guide offers understaffed and underfunded nonprofits no-nonsense, down-to-earth advice that shows you how to shape an effective marketing program that starts from where you are now and grows with your organization. The book is filled with smart, savvy marketing and communications techniques (both offline and online) that combine big-picture management and decision-making strategies with easy-to-apply ideas for implementing successful marketing campaigns that support your organization and cause.
The Referral Engine: Teaching Your Business to Market Itself
by John Jantsch
As lean times force businesses to reduce advertising and marketing budgets, more and more companies are trying to develop new clients through word-of-mouth referrals. Jantsch (Duct Tape Marketing) champions such an approach, asserting that many widely referred businesses do very little when it comes to traditional advertising and that happy customers and actively engaged partners account for a great deal of their efforts. According to Jantsch, referral behavior is a primal activity rooted in our survival instinct and satisfying our need to connect with other people and mint social currency. Jantsch offers practical solutions on how to build a powerful referral engine by developing a systematic, consistent, and replicable approach and exploiting content, using social networking, and building strategic partnerships. He illustrates his points with examples from such companies as work clothing manufacturer Carhartt with its Tough Jobs blog; Southwest Airlines, which relies heavily on hiring the right people to be the champions of the brand; and TerraCycle, a recycling company whose nontraditional business practices generated word-of-mouth attention. A swift, appealing read and a thorough primer on the power of letting your products and customers speak for themselves.
by John Jantsch
As lean times force businesses to reduce advertising and marketing budgets, more and more companies are trying to develop new clients through word-of-mouth referrals. Jantsch (Duct Tape Marketing) champions such an approach, asserting that many widely referred businesses do very little when it comes to traditional advertising and that happy customers and actively engaged partners account for a great deal of their efforts. According to Jantsch, referral behavior is a primal activity rooted in our survival instinct and satisfying our need to connect with other people and mint social currency. Jantsch offers practical solutions on how to build a powerful referral engine by developing a systematic, consistent, and replicable approach and exploiting content, using social networking, and building strategic partnerships. He illustrates his points with examples from such companies as work clothing manufacturer Carhartt with its Tough Jobs blog; Southwest Airlines, which relies heavily on hiring the right people to be the champions of the brand; and TerraCycle, a recycling company whose nontraditional business practices generated word-of-mouth attention. A swift, appealing read and a thorough primer on the power of letting your products and customers speak for themselves.
Guerrilla Marketing for Nonprofits
by Jay Conrad Levinson, Chris Forbes, Frank Adkins
Jay Conrad Levinson is the author of the best-selling marketing series in history, Guerrilla Marketing. His books have sold more than 20 million copies worldwide and have influenced marketing so much that they appear in 62 languages. Today, Guerrilla Marketing is most powerful brand in the history of marketing, listed among the 100 best business books ever written, and is a popular website at www.gmarketing.com.
Chris Forbes is a certified Guerrilla Marketing coach specializing in nonprofit marketing. He has a varied background of work in nonprofit marketing, including extensive experience in the faith-sector. He has pioneered multiple global and national media initiatives in internet, public relations, radio, and television while working as a ministry communication strategist and marketplace researcher with various organizations and ministries within the Southern Baptist Convention including the International Mission Board, the North American Mission Board, and the Baptist General Convention of Oklahoma.
Frank Adkins is a National Board Certified Teacher. His experience with fundraising and non profit organizations comes from the many years he has volunteered with causes he believes in. As a certified Guerrilla Marketing Coach and Guerrilla Marketing Master Trainer, Adkins is Vice President of Special Projects for Guerrilla Marketing International. He has helped companies by providing them with research and insight on how they too can reach more people with Guerrilla Marketing Tactics.
by Jay Conrad Levinson, Chris Forbes, Frank Adkins
Jay Conrad Levinson is the author of the best-selling marketing series in history, Guerrilla Marketing. His books have sold more than 20 million copies worldwide and have influenced marketing so much that they appear in 62 languages. Today, Guerrilla Marketing is most powerful brand in the history of marketing, listed among the 100 best business books ever written, and is a popular website at www.gmarketing.com.
Chris Forbes is a certified Guerrilla Marketing coach specializing in nonprofit marketing. He has a varied background of work in nonprofit marketing, including extensive experience in the faith-sector. He has pioneered multiple global and national media initiatives in internet, public relations, radio, and television while working as a ministry communication strategist and marketplace researcher with various organizations and ministries within the Southern Baptist Convention including the International Mission Board, the North American Mission Board, and the Baptist General Convention of Oklahoma.
Frank Adkins is a National Board Certified Teacher. His experience with fundraising and non profit organizations comes from the many years he has volunteered with causes he believes in. As a certified Guerrilla Marketing Coach and Guerrilla Marketing Master Trainer, Adkins is Vice President of Special Projects for Guerrilla Marketing International. He has helped companies by providing them with research and insight on how they too can reach more people with Guerrilla Marketing Tactics.
NONPROFIT CONSULTING ESSENTIALS
What Nonprofits and Consultants Need to Know
by Penelope Cagney
Coming very soon!
This groundbreaking resource provides nonprofit leaders with insight into choosing and using consultants and allows them to make better use of this important resource. For consultants, the book raises awareness of some of the more subtle dynamics underlying successful consulting specific to the nonprofit sector.
Nonprofit Consulting Essentials features concrete consulting strategies that managers can use not only in working with consultants, but also in resolving complex organizational development issues on their own.
The book describes:
• Unique characteristics of nonprofit consulting
• Primary areas of nonprofit consultation
• Nonprofit consulting process
• Emerging trends (i.e., international growth and new service areas such as coaching)
The book suggests ways for nonprofits to effectively:
• Select and contract with consultants
• Work with consultants
• Implement consultant recommendations
What Nonprofits and Consultants Need to Know
by Penelope Cagney
Coming very soon!
This groundbreaking resource provides nonprofit leaders with insight into choosing and using consultants and allows them to make better use of this important resource. For consultants, the book raises awareness of some of the more subtle dynamics underlying successful consulting specific to the nonprofit sector.
Nonprofit Consulting Essentials features concrete consulting strategies that managers can use not only in working with consultants, but also in resolving complex organizational development issues on their own.
The book describes:
• Unique characteristics of nonprofit consulting
• Primary areas of nonprofit consultation
• Nonprofit consulting process
• Emerging trends (i.e., international growth and new service areas such as coaching)
The book suggests ways for nonprofits to effectively:
• Select and contract with consultants
• Work with consultants
• Implement consultant recommendations
Word of Mouth Marketing (Revised Edition)
by Andy Sernovitz
With straightforward advice and humor, marketing expert (and fellow MarketingProfs contributor) Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz-when to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner-and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion-and why some multi-million-dollar advertising campaigns fail to get noticed.
by Andy Sernovitz
With straightforward advice and humor, marketing expert (and fellow MarketingProfs contributor) Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz-when to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner-and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion-and why some multi-million-dollar advertising campaigns fail to get noticed.
Uncharitable: How Restraints on Nonprofits Undermine Their Potential
by Dan Pallotta
Dan Pallotta is a brilliant and charismatic expert in the nonprofit sector. The book ventures where no other book on the sector has dared to go. Where other well-intended books suggest ways to improve performance within the existing nonprofit paradigm, Uncharitable argues that the paradigm itself is the problem, and calls into question our fundamental canons about charity.
Its insurgent thesis is that society’s nonprofit ethic undermines our ability to eradicate great problems, and, ironically, puts charity at a severe disadvantage to the for-profit sector at every level. We have two rule books; one for charity, and one for everything else. This economic apartheid denies charity the powerful tools of capitalism, while everyone else is permitted to use them without restraint. This all occurs in the name of charity, but it is a charity whose principal benefit flows to the for-profit sector.
by Dan Pallotta
Dan Pallotta is a brilliant and charismatic expert in the nonprofit sector. The book ventures where no other book on the sector has dared to go. Where other well-intended books suggest ways to improve performance within the existing nonprofit paradigm, Uncharitable argues that the paradigm itself is the problem, and calls into question our fundamental canons about charity.
Its insurgent thesis is that society’s nonprofit ethic undermines our ability to eradicate great problems, and, ironically, puts charity at a severe disadvantage to the for-profit sector at every level. We have two rule books; one for charity, and one for everything else. This economic apartheid denies charity the powerful tools of capitalism, while everyone else is permitted to use them without restraint. This all occurs in the name of charity, but it is a charity whose principal benefit flows to the for-profit sector.
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly - New Edition!
by David Meerman Scott
PR insider Scott argues that understanding the growing irrelevance of marketing's "old rules" is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively.
by David Meerman Scott
PR insider Scott argues that understanding the growing irrelevance of marketing's "old rules" is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively.
The Networked Nonprofit: Connecting with Social Media to Drive Change
by Beth Kanter and Allison H. Fine
This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.
by Beth Kanter and Allison H. Fine
This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.
Breakthrough Nonprofit Branding
by Jocelyne Daw and Carol Cone
Is your organization just another name, or is it a brand?
The first book on brands and branding directly written for the nonprofit sector, Breakthrough Nonprofit Branding explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials. The message of that brand is vital to a nonprofit's ability to survive and thrive in the new millennium; it must maximize the trust and loyalty of the community to secure the continuing flow of resources and fulfill its missions.
Recognized leaders in nonprofit marketing show you how to optimally build your nonprofit's brand to be a strategic competitive advantage – ensuring your organization stands out, creates value, builds loyal communities inside and outside of the organization and increases social impact. Daw and Cone demonstrate the strongest nonprofit brands are the rallying flag and central organizing principle guiding all of an organization's major decisions and actions. The strongest brands are focused, compelling and simple to understand and articulate and create a sense of connection that brings people together around common interests, shared hopes, aspirations and beliefs.
From nonprofit marketing authority (and fellow Canuck) Jocelyne Daw, author of Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits and leading cause branding expert, Carol Cone.
Passionate and focused, this book shows you how to raise your organization's profile among the general public and develop deeper relationships with donors, volunteers, and other key stakeholders.
by Jocelyne Daw and Carol Cone
Is your organization just another name, or is it a brand?
The first book on brands and branding directly written for the nonprofit sector, Breakthrough Nonprofit Branding explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials. The message of that brand is vital to a nonprofit's ability to survive and thrive in the new millennium; it must maximize the trust and loyalty of the community to secure the continuing flow of resources and fulfill its missions.
Recognized leaders in nonprofit marketing show you how to optimally build your nonprofit's brand to be a strategic competitive advantage – ensuring your organization stands out, creates value, builds loyal communities inside and outside of the organization and increases social impact. Daw and Cone demonstrate the strongest nonprofit brands are the rallying flag and central organizing principle guiding all of an organization's major decisions and actions. The strongest brands are focused, compelling and simple to understand and articulate and create a sense of connection that brings people together around common interests, shared hopes, aspirations and beliefs.
From nonprofit marketing authority (and fellow Canuck) Jocelyne Daw, author of Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits and leading cause branding expert, Carol Cone.
Passionate and focused, this book shows you how to raise your organization's profile among the general public and develop deeper relationships with donors, volunteers, and other key stakeholders.
Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design
by Peleg Top and Jonathan Cleveland
This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns.
A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.
by Peleg Top and Jonathan Cleveland
This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns.
A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.
Robin Hood Marketing
by Katya Andresen
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting.
Katya Andresen is COO at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was senior vice president of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International.
She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007.
by Katya Andresen
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting.
Katya Andresen is COO at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was senior vice president of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International.
She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007.
Click on each book cover to read more details and order your copy!
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