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The Small Business Guide to Cause Marketing
How small and mid-sized businesses can align their products and services with charitable causes for win-win results
How small and mid-sized businesses can align their products and services with charitable causes for win-win results
Corporations have been involved in cause marketing since 1983 with the restoration of the Statue of Liberty, assisted by American Express. Today, we are familiar with programs such as Yoplait’s Save Lids to Save Lives, for breast cancer (Susan G. Komen for the Cure), or Cold Stone Creamery’s annual World’s Largest Ice Cream Social to benefit the Make-A-Wish Foundation. But, cause marketing is not exclusive to large companies.
Small and mid-sized businesses, whether local or regional in scope, can benefit by incorporating a cause marketing program. Studies show that companies can enhance their reputations, improve employee recruitment and retention, and attract more customers, in addition to several other advantages.
Learn about cause marketing, the variety of programs in which your business can engage, and how to select which cause will work best for your company.
Here’s what you’ll learn in this workshop:
• The different types of cause marketing
• What’s in it for the cause
• What’s in it for your business
• How to do your homework
• What you can bring to the table
• The ideal partnership
• How to spell success
Designed for: small and mid-sized business owners or managers.
This half-day workshop can be condensed for conference breakout sessions or as a pre-conference session. It is also available for in-house staff training.
Call or e-mail for pricing.
602-380-7230/866-658-9933
elaine(at)elainefogel.com
Small and mid-sized businesses, whether local or regional in scope, can benefit by incorporating a cause marketing program. Studies show that companies can enhance their reputations, improve employee recruitment and retention, and attract more customers, in addition to several other advantages.
Learn about cause marketing, the variety of programs in which your business can engage, and how to select which cause will work best for your company.
Here’s what you’ll learn in this workshop:
• The different types of cause marketing
• What’s in it for the cause
• What’s in it for your business
• How to do your homework
• What you can bring to the table
• The ideal partnership
• How to spell success
Designed for: small and mid-sized business owners or managers.
This half-day workshop can be condensed for conference breakout sessions or as a pre-conference session. It is also available for in-house staff training.
Call or e-mail for pricing.
602-380-7230/866-658-9933
elaine(at)elainefogel.com
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