602-380-7230
Toll Free 866-658-9933
Toll Free 866-658-9933
How to brand your organization to attract more attention, build its credibility and profile,
differentiate itself, and grow to bring in more support and revenue
Nonprofits and public institutions are facing ever-growing competition today as more and more groups struggle for attention and support from a limited pool of donors, members, volunteers, clients, patrons, funders or sponsors. Many organizations are now
experiencing competition from for-profit ventures, making it even more
challenging to attract their market segments.
A brand is not just a logo, a look or a color scheme. It’s absolutely
everything about your nonprofit. It’s when your “customers” have such
memorable brand experiences at every touch point in the organization
that they become your brand ambassadors. And everyone plays a role,
from the person who answers the phone, to the staff and lay leaders,
right up to the managers, directors, CEO or executive director.
Branding your nonprofit, public organization, foundation or association can help it reach its goals.
And the best part?
Building your brand doesn't have to break the bank.
Here’s what you’ll learn in this workshop:
• What branding is and its role in nonprofit or public sector marketing
• The difference between nonprofit and commercial brands
• Why it's important to build a brand and how to do it affordably
• The benefits of branding for nonprofits and how it can help you generate more of what you want
• Branding basics for your organization
Designed for: all levels and experience.
This one-hour keynote includes music (singing) and a branding game for an entertaining and educational conference starter. A variation is available for breakout sessions and half-day workshops. Please inquire and we’ll be happy to customize it according to your needs.
Call or e-mail for pricing.
differentiate itself, and grow to bring in more support and revenue
Nonprofits and public institutions are facing ever-growing competition today as more and more groups struggle for attention and support from a limited pool of donors, members, volunteers, clients, patrons, funders or sponsors. Many organizations are now
experiencing competition from for-profit ventures, making it even more
challenging to attract their market segments.
A brand is not just a logo, a look or a color scheme. It’s absolutely
everything about your nonprofit. It’s when your “customers” have such
memorable brand experiences at every touch point in the organization
that they become your brand ambassadors. And everyone plays a role,
from the person who answers the phone, to the staff and lay leaders,
right up to the managers, directors, CEO or executive director.
Branding your nonprofit, public organization, foundation or association can help it reach its goals.
And the best part?
Building your brand doesn't have to break the bank.
Here’s what you’ll learn in this workshop:
• What branding is and its role in nonprofit or public sector marketing
• The difference between nonprofit and commercial brands
• Why it's important to build a brand and how to do it affordably
• The benefits of branding for nonprofits and how it can help you generate more of what you want
• Branding basics for your organization
Designed for: all levels and experience.
This one-hour keynote includes music (singing) and a branding game for an entertaining and educational conference starter. A variation is available for breakout sessions and half-day workshops. Please inquire and we’ll be happy to customize it according to your needs.
Call or e-mail for pricing.
© 2006-2012 Solutions Marketing & Consulting LLC
elaine@elainefogel.com
Speaker Bureaus that manage Elaine's engagements:
AEI Speakers Bureau
Inspiring Speakers
Check Elaine's profile on:
Or, contact her directly.
AEI Speakers Bureau
Inspiring Speakers
Check Elaine's profile on:
Or, contact her directly.
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Elaine - Mistress of Ceremonies, American Marketing Association, 2010 Nonprofit Marketer of the Year Awards Luncheon
To book "Branding Your Nonprofit" for your next conference, meeting, staff training, board development, convention, or event, contact Elaine Fogel directly:
“Elaine Fogel’s tailored seminar on branding was the perfect remedy for our (homeless shelter) staff experiencing challenges with internal and external communications during a time of growth and an $18 million capital campaign! During the presentation, Elaine made the staff laugh, made them cry, and gave them hope that they can conquer anything. Everyone left uplifted and wanting her back for a follow-up meeting.”
Robin E. Dunn, CFRE, Chief Fund Development Officer,
UMOM New Day Centers
Robin E. Dunn, CFRE, Chief Fund Development Officer,
UMOM New Day Centers
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Nonprofit Edition - or both!
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