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How to build long-term loyalty with ALL your customers
Your business depends on customers for its livelihood. Without them, your company would be non-existent. Your financial dependence on customers - both internal and external - puts your business at risk when things go wrong.
What’s it worth to your company when you lose a regular customer, client,
member, patron or patient? Being customer focused is part of building its brand -
which helps increase positive word-of-mouth marketing and customer loyalty.
With so much riding on acquiring and retaining these relationships, it’s imperative
to provide top-notch customer service at every touch point in your business.
This workshop will explain the relationship between customer service and your
company's brand and help you identify your customer market segments. Through
an interactive approach, you'll discover how your business can "up" its
standards and WOW your customers to create memorable and friendly experiences. Whether you've had previous customer service training or not, this workshop will help you connect
the dots to help your business acquire and retain its customers, helping it generate more revenue and success.
Here’s what you’ll learn in this interactive workshop:
• How exceptional customer service ties into your brand
• The differences between internal and external customer service
• What you and your business can gain by practicing exceptional customer service
• Golden Rules for Processing Customer Complaints
• 7 Golden Rules of Quality Customer Service
• 3 Core Customer Service Guidelines for Handling Angry Customers and Complaints
• 12 Principles of Customer Service Success
• Customer Service Phone Tips
Designed for: all levels as an introduction, or as a refresher to previous training.
This half or full-day workshop can be adapted as an overview for shorter presentations, such as a keynote or conference seminar. Please inquire and we’ll be happy to customize it according to your needs.
Call or e-mail for pricing.
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Elaine - Mistress of Ceremonies, American Marketing Association, 2010 Nonprofit Marketer of the Year Awards Luncheon
To book "Creating the WOW in Customer Service," for your next conference, meeting, staff training, board development, convention, or event, contact Elaine Fogel:
elaine@elainefogel.com