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Workshops & Presentations
Creating Effective Newsletters How to develop compelling, professional newsletters that your audience will want to read
Are you developing a newsletter but aren’t sure where to start? Or, have you been producing newsletters for your business but are unsure if anyone is reading them? Are your newsletters well-produced, graphically engaging, and content rich with amazing articles that highlight your company’s products, services and customers and include a call to action? Are you confused whether to produce a print newsletter or an e-newsletter?
Now you can learn how to create compelling, professional newsletters that your audience will want to read. What’s the point in spending time, effort and cost if you don’t get results? Learn the DO’s and DON’T’s so you won’t be communicating your messages for nothing and wasting your hard-earned funds.
Here’s what you’ll learn in this interactive workshop: · How to develop a newsletter strategy so you get results · How to choose an effective newsletter title · How to develop compelling content so your audience reads it. Who should write it? What should it include? · The importance of good design · Whether to use internal or external resources - what’s cost-effective; what works? · Advice on printing and distribution · How frequently newsletters should be produced · How to measure results · Whether to print it or to send it by e-mail
Designed for: small business owners and employees assigned to marketing, communications or business development, with some or little communications or PR knowledge.
This workshop can be designed for a half-day, two-hour, or one-hour presentation, depending on your needs. Participants in the half-day workshop will have an opportunity to brainstorm and share new concepts and best practices.
Call or e-mail for pricing. 602-380-7230
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