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Workshops & Presentations
Creating Effective Newsletters How to develop compelling, professional newsletters that your audience will want to read
Are you developing a newsletter but aren’t sure where to start? Or, have you been producing newsletters for your organization but are unsure if anyone is reading them? Are your newsletters well-produced, graphically engaging, and content rich with amazing stories that highlight your mission and include a call to action? Are you confused whether to produce a print newsletter or an e-newsletter?
Now you can learn how to create compelling, professional newsletters that your audience will want to read. What’s the point in spending time, effort and cost if you don’t get results? Learn the DO’s and DON’T’s so you won’t be communicating your messages for nothing and wasting your hard-earned funds.
Here’s what you’ll learn in this interactive workshop: · How to develop a newsletter strategy so you get results · How to choose an effective newsletter title · How to develop compelling content so your audience reads it. Who should write it? What should it include? · The importance of good design · Whether to use internal or external resources - what’s cost-effective; what works? · Advice on printing and distribution · How frequently newsletters should be produced · How to measure results · Whether to print it or to send it by e-mail
Designed for: nonprofit and public professionals assigned to, or interested in, producing organization newsletters.
This half-day workshop can be condensed for shorter presentations, such as a board development presentation, or conference seminar. Please inquire and we’ll be happy to customize it according to your needs.
Call or e-mail for pricing. 602-380-7230
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