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Workshops & Presentations
Developing Your Nonprofit Business & Marketing Plan Your roadmap to success
Not sure your organization is on the right track in generating more donors, volunteers, sponsors, funders, patrons, members, clients, AND revenue? How would you like to be “living your mission” more? Not sure where to start?
If your organization is operating without a written plan - any plan - or you’ve developed a strategic plan but it hasn’t been rolled out into a business and marketing plan, this workshop is for you.
You may ask...why bother with a business or marketing plan when you’re not a business? Every nonprofit and public organization can benefit from adopting a business and marketing mindset to expand its opportunities. Blending a business approach with its mission can help increase your organization’s chances for success and longevity.
Here’s what you’ll learn in this interactive workshop: · the steps involved in developing a solid business and marketing plan · how to identify your target markets · what’s involved in conducting a collaborative/competitive analysis · how to identify your strategic position and assess your risks · the importance of developing long-term goals and metrics · the role financials play · how to conduct a market analysis · how to conduct a SWOT analysis · what a marketing strategy is vs. marketing tactics · why you need a brand strategy · the importance of metrics
When you can’t afford to hire outsourced expertise, this full-day workshop will get you started on the roadmap to success. Designed for: nonprofit and public sector professionals with an introductory understanding of business or marketing principles.
Call or e-mail for pricing. 602-380-7230
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View Elaine Fogel's profile
