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Workshops & Presentations
Marketing Explained The fundamentals you need to know to generate more of what you want
Not sure what marketing is or how to do it? If you think it’s all about getting your company’s name in the newspaper or producing a sales letter, guess what? These are just two marketing communications tactics, a subset of what should include an overall marketing strategy. Confused?
Many small business owners or company employees are assigned the task of “promoting” their company’s products or services. It’s not unusual for people in smaller business environments to manage more than one discipline in their job functions, such as marketing and sales, business development and communications. In smaller or non-employer businesses, it’s not uncommon for one individual to manage multiple roles. In these hybrid roles, many people may have strengths and experience in one specialty area and not necessarily in another, yet the expectations to produce results increase as competition mounts.
Here’s what you’ll learn in this interactive workshop: · what marketing is and isn’t · the differences between marketing, branding, communications, public/media relations, and community relations · how marketing helps you generate more of what you want: customers, members, patrons, patients, revenue · the importance of a marketing plan · understanding the difference between marketing strategy from marketing tactics · the benefits of branding your business · the marketing mix · shoestring marketing ideas that work
Designed for: small and mid-sized business owners and company employees who want an introduction to marketing.
In our half-day workshop, you’ll learn marketing basics and receive valuable handouts. In our full-day workshop, you’ll learn marketing basics, receive valuable handouts, and participate in group discussions and break-out sessions, with an opportunity to interact, problem solve and share best practices.
Please inquire and we’ll be happy to customize this workshop according to your needs. Call or e-mail for pricing. 602-380-7230
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