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What We Can Do for Your Nonprofit

Workshops & Presentations

 

 

Nonprofit Marketing Explained

The fundamentals you need to know to generate more of what you want

 

Not sure what marketing is or how it differs in the nonprofit world? If you think it’s all about getting your organization’s name in the newspaper or developing the Web site, guess what? These are just two marketing communications tactics, a subset of what should include an overall marketing strategy. Confused?

 

Many nonprofit and public sector staff are assigned the task of “promoting” their organizations’ products, services or mission, or working with those who do.  It’s not unusual for them to manage multiple roles. Professionals in these hybrid positions may have strengths and experience in one specialty area and not necessarily in another, yet the expectations to produce results are increasing as competition mounts.

 

Here’s some of what you’ll learn in this interactive workshop, depending on the allocated time:

· what marketing is and isn’t

· the differences between marketing, branding, communications, public/media relations, and community relations

· how marketing helps you generate more of what you want: revenue, donors, volunteers, clients, patrons, members, grants, partners, etc.

· the importance of a nonprofit marketing plan

· understanding the difference between marketing strategy from marketing tactics

· the benefits of branding your organization

· the nonprofit marketing mix

· shoestring marketing ideas that work

 

Designed for: nonprofit/public professionals who want to understand marketing in more depth.

 

As a half-day workshop, you’ll learn nonprofit marketing basics and receive valuable handouts. As a full-day workshop, you’ll learn nonprofit marketing basics, receive valuable handouts, and participate in group discussions and break-out sessions with an opportunity to interact, problem solve and share best practices.

 

Please inquire and we’ll be happy to customize this workshop according to your needs.

 

Call or e-mail for pricing.

602-380-7230

info@solutionsmc.net