|
This Web site is best viewed using Internet Explorer. |
|
|
|
|
Workshops & Presentations
Branding Your Nonprofit - An Investment in Your Tomorrows
Nonprofits and public institutions are facing ever-growing competition today as more and more groups struggle for attention and support from a limited pool of donors, members, volunteers, clients, patrons, funders or sponsors. Many organizations are now experiencing competition from for-profit ventures, making it even more challenging to attract their market segments.
A brand is not just a logo, a look or a color scheme. It’s absolutely everything about your nonprofit. It’s when your “customers” have such memorable brand experiences at every touch point in the organization that they become your brand ambassadors. And everyone plays a role, from the person who answers the phone, to the staff and lay leaders, right up to the managers, directors, CEO or executive director. Branding your nonprofit, public organization, foundation or association can help you reach your goals.
Learn how branding can help your organization attract more attention, build its credibility and profile, differentiate itself and grow to bring in more support and revenue. And the best part? Building your brand doesn't have to break the bank.
Here’s what you’ll learn in this workshop: · what branding is and its role in nonprofit or public sector marketing · the difference between nonprofit and commercial brands · why it’s important to build a brand · the benefits of branding for nonprofits and how it can help you generate more of what you want · branding basics for your organization
Designed for: all levels and experience. This workshop is available as a full day or can be condensed for half-day sessions and for shorter presentations, such as a keynote, a board development presentation, or conference seminar. Please inquire and we’ll be happy to customize it according to your needs.
Call or e-mail for pricing. 602-380-7230 Please inquire and we’ll be happy to customize it according to your needs.
|
|
YOUR BRAND |
|
“Elaine is a dynamic, entertaining and engaging presenter. Her knowledge of branding in the nonprofit sector is vast and well-researched. She presents this important topic with easy to understand language and examples. Non-marketing professionals walk away with a greater understanding of the importance of brand recognition, while those in the field are able to immediately apply her suggestions and recommendations.
AFP members attending her program rated her as exceptional; stating that she was knowledgeable, she provided “meaty” information and her humor and enthusiasm held their attention.”
Christin Valentini, Association of Fundraising Professionals, Greater Arizona Chapter |
|
"Omigawd – your session was the best!!! At the very least, we’ll be looking at assertive branding elements in our individual departments and work efforts, and have the larger conversation with the entire organization as we move forward. Thank you for your INSPIRATION !!!" Joshua Darland, Associate Director of Corporate & Foundation Relations Arizona Theatre Co. |
