Free Stuff
Articles:
· Brand Consistency - Is it Being Overlooked?
· Branded Merchandise Helps Build Your Business
· Celebrities Not a Big Draw - New Nonprofit Study Out
· Create Value with These 7 Marcom Tips
· Eight Benefits to Using Celebrity Spokespeople for Your Cause
· E-Mail No-no’s
· Finding the Big Idea that Defines You
· Five Facts About Fonts
· Five Marketing Tips for the New Year
· Five Types of Brochures
· Get Noticed Without Breaking the Bank! 5 PR Tips
· Here Come the Millennials - How to Profit from this Up and Coming Generation of Consumers (adapted from a premium article in MarketingProfs, November, 2006)
· How to Get Donors and Members to Stick Around
· How to Get Your Customers to Stick Around
· Marketing Your Business - Three Ways to Get Your Team ‘On Board’
· Marketing Your Nonprofit - Three Ways to Get Your Board ‘On Board’
· Membership Marketing—3 Recruitment Tips
· Reasons to Send Out a News Release (revised!)
· Save Money with Flyer Shells
· Seven Lessons on Leadership from the World’s First CEO - Moses
· Seven Simple Marketing Tactics That Don’t Cost a Lot of Money
· 10 Questions to Help Evaluate Your Company’s Customer Service Quality
· 10 Questions to Help Evaluate Your Organization’s Customer Service Quality
· The ABC’s of Corporate Philanthropy
· Your Business Card Says A Lot About You - How Does Yours Rate?
Many of the articles below are in PDF format. If you don’t have Acrobat Reader, you can download the latest version free.
· The Campaign Game Plan, Advancing Philanthropy, March-April 2008
· Ten Tips for Creating Annual Reports That Work All Year Long, Advancing Philanthropy, Sept. 2007
· Investing in the future by branding your organization Marketing News, June 15, 2007.
· Three Business and Marketing Lessons From the Olympics, MarketingProfs, March 7, 2006.
· A Simple Way to Increase Your Online Revenue, AMA Phoenix Newsletter, January 2006.
· Customer Acquisition – Are You Enabled for It?, April 4, 2005.
· Cause-Related Marketing: Does Corporate America Genuinely Care? MarketingProfs, January 25, 2005.
· Cause-Related Marketing - Who Benefits, Advancing Philanthropy, Nov./Dec. 2007.
· The Times, They are a-Changing, OnPhilanthropy, July 25, 2004.
· The CEO as Chief Expectations Officer, MarketingProfs, April 27, 2004.
· Five Steps to Changing Your Marketing Paradigm, OnPhilanthropy, March 19, 2004.
OK, these aren’t free, but you can access them by joining MarketingProfs.com as a Premium member. (Basic membership is free and gives you access to many articles other than Premium content.)
· Getting in the Front Door of Prospects: Five Creative Marketing Ideas That Work, MarketingProfs, April 29, 2008
· How to Influence Marketing Decisions When Your Boss or Client is Dead Wrong, MarketingProfs, October 23, 2007.
· Prospect Follow-Up: The Need for Speed, MarketingProfs, September 4, 2007.
· Three Things to Prepare Before Your Business Launches an Ad Campaign, MarketingProfs, July 17, 2007.
· Overlooked Brand Components - Every Touchpoint Counts, Especially These, MarketingProfs, May 1, 2007.
· Three Ways to Keep Your Customers Happy When You Screw Up, MarketingProfs, February, 2007.
· Engaging Millennials - How to Win Their Brand Loyalty, MarketingProfs, November 2006.
· Five Simple Ways to Improve Your Telephone Customer Service, MarketingProfs, August 29, 2006.
· Corporate Philanthropy That Fits All: How Any Business Can Do Good—and Benefit, MarketingProfs, July, 25, 2006.
· Electronic vs. Print: The Evolution of the Company Newsletter (Part 2 of 2), MarketingProfs, April 4, 2006.
· Electronic vs. Print: The Evolution of the Company Newsletter (Part 1 of 2), MarketingProfs, March 28, 2006.
· Internal Customer Service: Why It Matters (and How to Apply It), MarketingProfs, August 16, 2005.
*All articles are copyrighted and cannot be reproduced or reprinted without permission.
© 2006-2008
