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Creating Effective Newsletters How to develop compelling, professional newsletters that your audience will want to read is an e-book written by Elaine Fogel that can help you capitalize on a professional’s expertise based on years of experience in the marketing communications field. Why reinvent the wheel?
· If your business or organization produces a newsletter, how do you know if the time, effort and cost is worth it? · Is your audience interested enough to read it? · If you're thinking of launching a newsletter, do you know where to begin? · Now you can learn how to create compelling, professional newsletters that that can capture your readers' attention. · Discover whether to use print or electronic newsletters - or both.
If your nonprofit organization or business produces a newsletter, or is contemplating one, don’t waste your money putting one together without a real strategy, relevant content and a professional look. Will it be worth the effort and cost if they get tossed in the recycle bin?
Well, read on because we have the answers for you. In fact, we can help you learn the in’s and out’s of newsletters that that will engage your audience. We’ll also give you the DO’s and DON’T’s to help you avoid costly mistakes.
Here’s what you’ll learn: · How to develop a newsletter strategy so you get results · How to choose an effective newsletter title · How to develop compelling content so your audience reads it. Who should write it? What should it include? · The importance of good design · Whether to use internal or external resources - what’s cost-effective; what works? · Advice on printing and distribution · How frequently newsletters should be produced · How to measure results · Whether to print it or to send it by e-mail
Here are some excerpts: On the Strategy:
Identify your various audiences. Who are your market segments? Customers, clients, donors, volunteers, members, etc.? If you can develop a solid segmentation strategy, you can tailor your messaging and content to accommodate needs, wants, and interests. From there, you can break it down even further if you have the resources.
On the Content: Some things NOT to do: · Many people think they are good writers. Most often, they’re not. Just because someone in your organization may be an English graduate doesn’t mean s/he is a good newsletter writer. Marketing copywriting for a variety of audiences takes skill and talent. Either hire a consultant, freelance writer or marketing agency, or use an internal professional who has been hired to manage your copywriting needs. There’s no point in investing time and expense if your audience isn’t engaged enough to read your newsletters. · Try to avoid articles that look like dissertations. Your audience will most likely scan snippets and short articles that catch their attention. If you do have a longer feature, break it up with graphic treatment, white space, pull quotes, and short paragraphs for ease of reading. On the Design: What makes a good newsletter engaging is its design and layout. It’s what draws in the reader. Do some research and collect as many newsletters as you can. Lay them out on a conference table and separate them into piles of the good, the bad, and the ugly. Get a mixed group of people together to examine what you like and don’t like about the designs.
What Others are Saying About This E-Book: “Our organization has been inconsistently producing newsletters for a long time. This e-book is very informative and has helped us understand what we need to do to make our investment pay off. We just don’t have the time or funds to waste.” Linda Ger Walters, Executive Director, Bereaved Families of Ontario—Halton/Peel
“The e-book on newsletters helped me to break down all of the components necessary to produce a good newsletter. That is helpful because putting a newsletter together can be an overwhelming project. By breaking the project down into components I was able to delegate assignments and pop those articles into a pre-designed shell. Thanks for your advice and expertise.” Liz Tregor-Dokken, Associate Director, AJC, Arizona Chapter
Creating Effective Newsletters How to develop compelling, professional newsletters that your audience will want to read won’t cost you an arm and a leg.
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