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ˇ Marketing Challenge: This organization had been producing a larger 2-color annual report every year. The senior management team had requested something different that would reflect a newer look to appeal to a variety of market segments, especially to corporate sponsors and major gifts donors.
Solution: This new annual report was produced in 4-color for less cost than the older 2-color version. The graphic metaphor of leaves, trees and roots captured the organization’s growing family of chapters and stakeholders.
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Marketing Challenge: This organization had been producing a larger 2-color annual report every year. It was very copy-heavy with English and French text together on each page. The graphic treatment, in black and white, made the organization appear dated.
Solution: ˘ This annual report was the second one produced with a new look for the organization. In the prior year, we moved them to a 4-color version for less cost than the older 2-color version. It took the organizational vision statement about change, and incorporated a butterfly metaphor (metamorphosis) and subsequent color bars in all marketing materials. The smaller size (5˝ x 8˝) was well received by the organization’s stakeholders. The new format allowed for greater reading ease with the English and French versions meeting at the center.
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Annual Reports |
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If you need help with your annual report, give us a call.
We can assist with: · strategy and outline · copywriting · design · printing · Web adaptation
602-380-7230 |
