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ˇ Marketing Challenge: This organization wanted to create niche market newsletters to steward the relationship it had with its larger donors. This market was broken into sub-market segments of $1,000+, $10,000+, and $100,000+ givers.
Solution: This newsletter was developed and produced in three different editions, one for each of the segments. To save time and money, some articles that crossed over, appeared in all three editions.
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˘ Marketing Challenge: Aside from finding this newsletter costly to produce and mail to its database of almost 100,000 recipients, this organization was eager to steward its corporate sponsors even more through this communication vehicle. There was reluctance to make any major changes to the original 2-color design.
Solution: After Ernst & Young agreed to sponsor the print and mailing costs, the newsletter’s design was modernized and updated while staying within its 2-color format. It now included space devoted to corporate sponsors and their commitment to the organization, and added human interest stories to increase readership and engagement. The circulation increased and the piece gave the organization opportunities for increased co-branding partnerships, using this channel to reach various its audiences. |
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Newsletters |
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˘ Marketing Challenge: This organization wanted to re-launch its newsletter to increase its communication with members and keep top-of-mind. The senior staff wanted to increase the organization’s brand awareness in the local community and asked for a template that used a similar graphic look to the newsletter produced by its international office.
Solution: We created this simple template, edited the submissions from staff and volunteers, wrote additional content, and laid out the design, ready to print. |
