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How to build customer loyalty with your donors, members, clients, patrons, volunteers and staff

Your organization depends on “customers” for its livelihood. Without them, nonprofit and public sector organizations would be nonexistent. In fact, a nonprofit’s financial dependence on its stakeholders puts it at high risk for attrition when things go wrong.

What’s it worth to your organization when you lose a regular donor, patron, client, member or a good volunteer? Being customer focused is part of “living your mission” and building your brand - both of which help increase positive word-of-mouth marketing, customer loyalty and support. With so much riding on acquiring and retaining these relationships, it’s imperative to provide top-notch customer service at every touchpoint in your organization.

This workshop will explain the relationship between customer service and the nonprofit brand and help you identify your customer market segments. Through an interactive approach, you’ll discover how your organization can “up” its standards and WOW your “customers” to create memorable and friendly experiences for all your stakeholders. Whether you’ve had previous customer service training or not, this workshop will help you connect the dots to help your organization acquire and retain its customers, helping it generate more revenue and success.

Here’s what you’ll learn in this interactive workshop:
•  How exceptional customer service ties into your brand
•  The differences between internal and external customer service
•  What you and your organization can gain by practicing exceptional customer service
•  Golden Rules for Processing Customer Complaints
•  7 Golden Rules of Quality Customer Service
•  3 Core Customer Service Guidelines for Handling Angry Customers and Complaints
•  12 Principles of Customer Service Success
•  Customer Service Phone Tips

Designed for: all levels as an introduction or as a refresher to previous training.

This is available as a full-day workshop and can be adapted for half-day sessions, as an overview for shorter presentations, such as a board development presentation, or a conference seminar. Please inquire and we’ll be happy to customize it according to your needs.

Call or e-mail for pricing.
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